Fall/Winter 2025 Campaign - Anne Klein

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Best Friends Forever

Our Fall ’25 campaign is all about the energy around being besties. The knowing glances. The voice notes instead of texts. The fact you don’t have to ask your bestie if she needs a coat – you just bring it. It’s fashion-forward, at times with a hint of retro, but it never takes itself too serious and it always makes a statement. Supermodels & BFFs, Candice Swanepoel and Joan Smalls are best friends #IRL. Their bond brings authenticity to the campaign that is a tribute to women who balance careers and personal missions with grace, and who uplift one another along the way.

[SHOP THE COLLECTION\ \ [SHOP THE COLLECTION](/content/collections/fall-25-campaign "https://anneklein.com/collections/fall-25-campaign"/index.html)](/content/collections/fall-25-campaign "https://anneklein.com/collections/fall-25-campaign"/index.html)

Layered Luxe

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Modern Muse

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Global icons Candice Swanepoel and Joan Smalls are the newest BFFs. Both real-life best friends, their bond brings fresh authenticity to the campaign that is a tribute to women who balance careers and personal missions with elegance.

“It was a treat to shoot with all our besties for the brand I first engaged with in 2022,”shares Smalls, “And I’m really lucky to call Candice my friend.”

– Joan Smalls

Supermodel

City Sleek

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Elevated Ease

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Refined Luxe

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“Being a part of the Anne Klein campaign for the second time is incredibly special to me – and doing it alongside my best friend, Candice, makes it even more meaningful. I’m really lucky to call Candice my friend.”

– Candice Swanepoel

Supermodel

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This season’s product story unfolds with dresses that muse, styles that inspire retro cool withrich patterns from plaids to leopard prints and winter whites to holiday glam.

Streetwise Sophistication

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Feline Power

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Command the Crosswalk. Together. This Fall, chic comes in twos.

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Featured looks in the print and video campaign include essentials for every woman’s wardrobe – tailored separates, statement dresses, must-have handbags, shoes, jewelry and watches.

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After Dark Icons

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Leopard Instinct

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Untamed Glamour

“Clothes won’t change the world. The women who wear them will.”

ANNE KLEIN

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